Welcome to the PL+AIground

Swings, roundabouts and machine learning. Does it get more exciting?

Old MacDonald had a machine learning platform

AI AI O

And on that platform he put some brand guidelines

AI AI O

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There’s an awful lot being written about AI, much of it no more enlightening than our bastardised nursery rhyme.

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We’ve been paying attention to what some of the pioneers in the AI/marketing space are up to, and, in the best traditions of machine learning, we’ve taken it, nicked some good ideas, and improved on others.

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Here’s the pitch: Machine Learning is only as effective as its inputs.

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Creating exceptional ‘inputs’ is our speciality. And if technology can help us make the process of creating outputs more efficient and profitable, we’re all for it.

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We’re integrating Generative AI directly into the creative process; augmenting human creativity rather than substituting it.

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We believe that will directly benefit our clients, allowing us to develop a unique brand dataset on their behalf, leading to more accurate and on-brand content generation.

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And if those inputs are as disruptive, distinctive and effective as we think they are, you should see some immediate returns.

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To make that tempting offer even better, we are actively seeking to carry out some beta-testing on our bespoke AI. In other words, if you’d like to take our tech for a test drive, we’d be happy to chuck the keys in your direction.

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If the results are as promising as we expect, we’ll both be delighted. You’ll be counting your money, and we’ll be counting on some new business. Win, as they say, win.

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Create a brand that’s built for you (not designed according to today’s trends) Market across channels that are right for you (too many online campaigns follow a template) Achieve this via a subscription model that’s selected by you (avoiding high expenditure at the front end)